Resources
Point of View
The Ingredients of an Ideal Customer Profile (ICP) for Enterprise B2B SaaS Companies
In the competitive realm of enterprise B2B SaaS, understanding and defining the Ideal Customer Profile (ICP) is crucial. The ICP serves as a “fish finder,” guiding companies to locate and
The Mythical Total Addressable Market: Unveiling the Realistic Scope with Total Serviceable Market
In the world of business and entrepreneurship, the concept of the Total Addressable Market (TAM) has been a beacon for aspiring moguls and established enterprises alike. It represents the overarching
In B2B SaaS, Why the Best Product Doesn’t Always Win
In the rapidly evolving world of B2B Software as a Service (SaaS), we often encounter a curious paradox: the best product does not always win. This phenomenon, puzzling at first
Content Marketing in Complex B2B Sales
In the intricate dance of marketing complex products, content marketing emerges not just as a player, but as a lead dancer. Its role in the marketing mix is pivotal, especially
To Hire, or Not to Hire: The Art of Scaling a Sales Team
Scaling a sales team is a pivotal decision in any business’s growth trajectory. As Shakespeare might have mused in the world of sales, “To hire, or not to hire, that
How Customer Acquisition Efficiency Becomes Your Competitive Edge
In the bustling world of business, particularly in the realm of technology companies, the race to capture market share often boils down to one critical aspect: Customer Acquisition Cost (CAC).