Go-to-Market Services
Accelerating revenue and market-share acquisition
In today’s fast-paced and ever-evolving technological landscape, a well-crafted go-to-market (GTM) strategy is not just beneficial; it’s a critical lifeline that can mean the difference between a product’s success or obscurity. Our consulting services specialize in constructing bespoke GTM plans for technology companies, ensuring that your innovative solutions not only reach the market but also resonate powerfully with your target audience. A meticulous GTM strategy encompasses thorough market research, clear value proposition articulation, and the precise alignment of product capabilities with customer needs. We also focus on channel strategy, pricing models, and competitive analysis, ensuring that when your product launches, it does so with a bang, not a whimper.
The risks of entering the market without a robust GTM strategy include missed opportunities, inefficient use of resources, and the potential for a product to flounder due to lack of visibility or market fit. Conversely, the benefits of a well-executed GTM strategy are manifold: accelerated time to market, maximized sales and marketing efficiencies, and a significant competitive edge. With our GTM consulting services, we mitigate the risks by leveraging our deep industry knowledge and strategic insight, turning potential challenges into a roadmap for market leadership. Let us guide you through the complex journey of launching your technology product, turning potential into performance, and vision into value.
Working With Us
Key go-to-market areas
We develop executable strategies for organizations based on product-market fit, current capabilities, capitalization, and targeted growth. Our engagement model is based on forming an understanding of those and putting in place key components to deliver on the objectives.
“If you Build it, They Will Come” worked well in a movie… not always as well in a product. We assess the product capabilities, roadmap, and potential fit for a set of customer problems and evaluate the overall strategic fit within a market.
A sales strategy and implementation and make or break a new product introduction. Attention needs to be paid to pipeline generation, skills needed, customer types, geography, and overall readiness of the product.
We assess this, and define what a sales organization should be on day one – as well a develop an intelligent scaling model.
Everyone is responsible for pipeline – although it’s often tough to point to who exactly is. A clear strategy to generate pipeline, and build, measure, and attribute its growth is crucial at any phase of a company’s growth.
We focus on defining the size of the pipeline, understanding current velocities, inputs, conversion rates, and then focus on how to improve.
Marketing is essential – and often underappreciated. Getting a clear message out into the market that differentiates with customers, analysts, and the press is critical. This encompasses content marketing, digital marketing, account-based marketing (ABM), product marketing, PR, and much more.
Playbooks are great guides – the real magic is getting them into action. We can help with that in any capacity needed. This includes organization design, finding and sourcing talent, assuming fractional roles, and assessing organization performance.